SEO isn’t simple. In fact, in search results, there are about 200 variables that go into deciding where your website appears. As such, it can be a challenging job to optimize your site for search. Companies employ full SEO specialist teams or outsource the job to agencies to manage the immense workload that can come with an efficient SEO plan being implemented. Most businesses, like yours maybe, do not have the ability to do this, however. Fortunately, you can take advantage of a range of fast wins to give your website a boost in your quest.
Optimize images and visuals
In giving a simple boost to your search rankings, the images and visual elements you put on your site, in posts, on pages, and all over, can be extremely useful. This image on the SE Healthcare website is one example I would like to point to.
We targeted keywords around the root of physician burnout while collaborating with SE Healthcare on the company’s SEO plan for a new product launch. We found over time that this picture actually began to rank. “As a result, it began to appear in tons of searches for “physician burnout remedies. And in an image search on Google, those searches went straight to this photo.
Clicks on this outcome resulted in shares of our infographic appearing on social media and a severe rise in our search results for similar searches. And we gradually discovered that inquiries regarding similar product lines started to increase as well.
So, make sure you do the following to use the photos to give your search results an easy boost.
You need to add visual elements on your site
Second, adding to the website photos, infographics and other visual elements only provides a better user experience. It can go a long way in communicating with tourists if you can substitute a visual feature to illustrate a concept rather than adding a thousand words of needless text.
Obviously, don’t absolutely delete text or your SEO will suffer. But to enrich the posts, make sure you add pictures to the articles. To illustrate product features, add graphics. Add photos of your items of high quality. It goes on with the list, but you get the idea. Images give your website loads of value, and they can also help you rank in the quest. Images are loved by Google and other search engines.
Embedding a video from YouTube into your posts or pages will really help improve statistics such as page time and lower stats such as bounce rate. Google will take note when these stats head in a good direction.
Google loves sites which hold the attention of visitors and keep them on site. You can add a minute or more to the time someone spends on your website with a video embedded in the middle of a post. And the best part is that you don’t even need to make a film.
For instance, from egg cartons, you could write an article about making fall decor. Conduct a YouTube search and find an example of someone doing this then insert it in the center of the post. Visitors will not only read your copy, they will also possibly pause and watch the video, thereby keeping them occupied for longer.
Use ALT tags for your images
Google is becoming great at interpreting photos and choosing what they’re displaying, but there’s still a way to go with the technology. You need to put alt tags in of image upload that defines the image to ensure Google understands the images on your website. This lets Google decide what the picture is displaying and whether a particular search applies to it.
Images are extremely important for helping the SEO efficiency of your site, so be sure to follow the above tips to benefit from them.
Increase website security
What’s the first thing that comes to mind when you hear about cyberattacks? I bet it didn’t have anything to do with SEO, whatever response popped into your head. Many site owners do not know the negative effect that a cyberattack can have on the search rankings of your site.
Google, however is paying attention to a range of factors. If there is a lack of protection on your website and Google takes note, your site could be in deep trouble.
How Google treats cyber attacks
The search engine giant might potentially blacklist your website if Google crawls your website and discovers it’s been hacked. If this occurs, visitors to the website will see a message saying something like This website may have been hacked.” It goes without saying that visitors will possibly navigate away from the website once they see that notice and search elsewhere for answers and solutions.
People see this message and click away immediately, which can seriously hurt the stats of your site. Google will definitely take note, and your website will be demoted. Until you see a massive decrease in traffic or a big spike in your bounce rate and decide to investigate, you may not even consider it. The harm will be done at that point, and you will be forced to spend loads of time correcting stuff.
There are a range of ways of attacks that can damage your web. Let’s look at a few kinds of cyber attacks that can have a significant adverse effect on your search rankings.
DDoS stands for Distributed Service Denial. This form of attack is becoming increasingly popular. The cybercriminal would give your site huge amounts of bot-related traffic, which can cause considerable downtime.
This major downtime will result in a drop in your search rankings. It can be a negative signal to Google, even 15 minutes of downtime, so just imagine what a whole week could do. For this purpose, in order to prevent a drop in search rankings, you need to take precautions to avoid a DDoS attack.
This includes the crawling of your website by bad bots, scraping content or stealing info. Obviously, you want an example of data theft to be avoided. Only think about all the big stories that have been made in recent years by hacking businesses and stealing consumer data. A lesser-known bad bot is the scraper for material. Essentially, these bots scrape your content and put it elsewhere. This undermines the originality and authenticity of your site and can contribute to the lowering of your search rankings.
These are only a few of the kinds of hacks that your SEO can damage. There’s plenty more to be aware of, so you’ll want to do your homework to make sure it’s ready for your blog.
Protect your site
There are a number of proactive steps you can take to protect your site to avoid this negative impact on your SEO. Here are a few things you should be doing:
- Make sure you have HTTPS setup
- Install a strong firewall
- Conduct regular testing to uncover potential vulnerabilities
- Use multi-factor authentication for your website logins and even for email
- Install a security plugin
- Update your website regularly
- Use secure logins and passwords for your team (and update them regularly)
Doing these things can position you to avoid the negative SEO impact of a cyberattack and help you maintain the search rankings you worked so hard to earn.
Speed up the hosting
Multiple studies confirm that better search results actually benefit from faster site speed. There are a lot of variables that go into maximizing the pace on your web, but the hosting provider of your site is one basic factor that is super easy to manage.
To speed up your web, many of the technical stuff you can do take time and also need an expert. Fast hosting, on the other hand, simply means making the correct choice and then working to get the site up and configured with the hosting providers.
There are a number of hosting services providing hosting (give or take) for $2.99 a month, but they are also shared hosting, which can be considerably slower. I suggest looking at the following types of hosting providers to really get the most out of your hosting and actually experience an improvement in site pace.
There are plenty of other choices if these options are not the correct fit for you. For instance, with shared hosting, you can pay a bit more to get faster speeds. And you get the advantage of lower downtime with Cloud Storage.
Make sure you speak to the hosting provider and ask questions about the pace of the site and how their platform can help you improve efficiency in this field, whichever choice you choose. A faster site is a quick way to give your SEO a boost.
Link building takes a lot of time and effort. You need to conduct research upfront, and then the execution part, including the outreach to website owners, can be quite time intensive.
There are, however, a few methods you can use to grab some easy links and start slowly building up your arsenal of links.
Let’s take a look at two specific ways you can do link building effectively while saving some time and effort.
HARO (Help A Reporter Out)
This is a great resource. Help A Reporter Out, known in the industry as HARO, allows you to connect with journalists who are seeking sources for the content they’re creating.
You sign up for an account, and when you receive emails with a list of inquires each day related to the subject matter you select. For example, if you run a marketing agency, you can sign up for the business and finance emails. If you run a healthcare organization, you can sign up for the healthcare list.
This is another easy link building win. All you need is the following information, and then you can start creating accounts for various directory sites.
- Elevator pitch for your business (aka, brief description)
- Your website’s URL
- Physical address and contact information
- Logo or image to accompany your listing
Some places will allow you to enter more information, but you need to be armed with the above basics at least.
Start off with general websites such as Yelp, Yellow Pages, and Google My Business, of course. Get those sites up and dig a little deeper, then. There will probably be industry-specific directory sites in your industry, so don’t forget to fill those out as well.
You are obtaining links back to your website by filling out directory pages, but you are also setting up chances for your profile on certain sites to appear in search when your site itself does not.
These are just a few simple ways to begin building connections. Start with these resources, and you can move on to more challenging efforts as you begin to get on a roll with HARO, and your directory sites are all set up.
Check your broken links
Getting broken links littering your pages is one thing that can damage your site. It can be easy for broken links to slip by you if you post a lot of content.
You connect to external blogs, for example, to provide your blog readers with supporting data. Over time, posts may be deleted by the owners of the websites you connect to or those pages themselves may become broken.
This will affect your SEO if you have a lot of broken links in your content, and it can create a bad user experience.
Fortunately, there are lots of great tools you can use to check for broken links and then correct them. Here are a few options:
- SEMRush – This is a paid platform with lots of bells and whistles. There are a ton of great tools included, so if you want to go all-in on SEO, start here.
- Ahrefs – While Ahrefs has a great paid platform, they also offer a basic broken link checker for free. I highly recommend checking it out.
- Dead Link Checker – This is another free tool. You just type in your URL and the checker will scan your site and point out any issues with broken links that it finds.
Whatever tool you choose, you’ll want to locate broken links and either update them with links to new, relevant content or unlink them. Doing this can help keep your site clean and give your website a boost in search.